Razorpay

At Razorpay, I focused on running data-driven experiments to optimize conversion rates and improve user engagement. My work on A/B testing led to a 15% increase in engagement and a 25% rise in user retention.

By implementing strategic UI/UX enhancements, I boosted customer conversions by 30% and improved page load speeds by 20%. Additionally, I played a key role in optimizing web performance, increasing the Lighthouse score from 75 to 95, and led the migration of legacy frontend codebases to modern frameworks, reducing technical debt by 35% while ensuring a seamless user experience.